VOLTSWHEEL
When the GTE Plug-in Hybrid was launched for the first time in Bulgaria, we had to introduce people to its main benefit – if the engine is running, the battery is charging. And precisely because it sounds way too complicated, we decided to turn it into a game. We created “Voltswheel” – a one of a kind exercise wheel for dogs that converts one form of energy to another. That is – when your dog runs, your phone charges. This way, while people were having fun with their best friends, they could also learn about the new hybrid.
In order to showcase the installation and make the hybrid even more popular, we also created a viral video, emphasizing the idea that Volkswagen new technologies are connected to the future – the video was a lesson from the year 2333…