Volkswagen / Porsche Bulgaria

    Volkswagen Porsche Bulgaria_Media_slider

    Background

    Porsche Bulgaria stepped on the Bulgarian market over 10 years ago at first with Volkswagen vehicles only until 2005 when the company took over the brand Audi. Porsche Bulgaria has been a client of Havas Media since 2008.

     

    Task

    To promote all company brands – Polo, up!, Golf, Touareg, Tiguan, Passat, and as of 2014 the commercial fleet of the company – Caddy, Transporter, Amarok.

     

    Approach

    We made a total shift in the media strategy – from 100% print towards mainly digital.

     

    Results

    We increased the brand awareness and made it a top seller in the passenger cars category for 3 years in a row. We achieved #1 place for sales for 3 consecutive years.

    Category
    Media