Background: For over 10 years Beaujolais Nouveau is celebrated on a special VIP event. The traditional vine ritual is organized by the French-Bulgarian Chamber of Commerce and Industry.


    Challenge: Havas is responsible for the complete creative concept of the event. It must be interesting and attractive. In past years we have had different themes as French village, winery and retro Old world vibes. Our challenge is to use our creativity to attract partners, media and VIP guests, creating a true high level event.


    Approach: We try and find the most innovative ways to present the event and chose the right creative concepts in order to connect our contemporary lives with the French traditions.


    Result: Over the years the Beaujolais Nouveau Day gathering became one of the biggest events of the year. Each year we see a growth in the interest among potential guest, sponsors and media representatives.